Disney names New President of Hulu and Create New Content Group for International Streaming

The Walt Disney Company is looking to secure a larger global audience in regards to their streaming services. Disney has announced the formation of a new international content group.

The goal of the group is to expand content in local and regional markets and bolster its global subscriber numbers. Disney has also named the leader of this grou as Disney streaming executive Rebecca Campbell. She will report directly to CEO Bob Chapek. Campbell’s expanded role will focus on local and regional content production for Disney’s streaming services, as well as continuing to oversee Disney’s international media teams worldwide.

In addition Michael Paull will take on the newly created role of president of Disney streaming and Joe Earley will take over as head of Hulu. Disney has not yet named a new head of Disney+.

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“Great content is what drives the success of our streaming services, and I am thrilled to have the opportunity to work even more closely with the talented creators in our international markets who are producing new stories with local relevance to delight our audiences around the globe,” Campbell said in a statement.

Disney has seen steady growth with subscribers over the last quarter but nothing compared to when the services launched (obviously). During the fiscal fourth quarter, which ended Oct. 2, 2021, Disney only added 2.1 million subscribers to Disney+, down from 12.6 million it added in the previous quarter.

The company revealed Wednesday that its total global subscriptions across Disney+, ESPN+ and Hulu had topped 179 million as of the end of fiscal 2021. It is unclear how that total splits among the three services. Disney CEO Bob Chapek recently reiterated the company’s goal of reaching 230 million to 260 million Disney+ subscribers by 2024. 

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“Disney’s direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy,” said Chapek.

“Rebecca has played a vital role in orchestrating our global platform expansion, and I’m excited that she will be leading our new International Content group, bringing her expertise and talent to oversee the growing pipeline of original local and regional content for our streaming services while continuing to lead our international operations. Likewise, with a relentless focus on serving consumers, Kareem has developed an industry-leading team of seasoned executives who are uniquely equipped to take our streaming business into Disney’s next century.”

Since the launch of Disney+ in late 2019, the Company’s streaming business has expanded rapidly, with 179 million total subscriptions across Disney+, ESPN+ and Hulu as of the end of fiscal 2021, and plans to more than double the number of countries Disney+ is in to over 160 by fiscal 2023.

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