Walt Disney World is planning to install a large digital screen featuring artwork on International Drive in Orlando.
According to Orlando Business Journal the display will weigh 114,671 pounds and will be 30 feet high at its tallest point and 337 feet long.
The screen is approved through the I-Drive District Dynamic Art program, which allows large video screens on I-Drive as long as they are at least 600 feet away from I-4 and only on buildings exceeding two stories.
The cost of this project has not been disclosed but could exceed $1 million.
Disney sought approval from Orange County for the installation at 8050 International Drive on the Hollywood Plaza garage. A letter from Orange County dated April 2, 2021 approved the “Dynamic Art”.
The next step will be Disney seeking building permits for the projects.
Disney is partnering with Mitsubishi to install and maintain the art, which will be a ribbon-like digital screen facing I-4. Acomb Ostendorf & Associates of Winter Park is the project applicant and Hollywood Plaza Garage Realty owns the parking garage.
Orlando Business Journal reported that construction will take less than a year with completion in 2022.Disney will also take over a first-floor retail space in Hollywood Plaza.
Renderings of the display are “conceptual only” according to Orange County Senior Public Information Officer Despina McLaughlin. They do not necessarily reflect the eventual artwork. The rendering available shows an advertisement for Toy Story Land.
Stay tuned for more information as it becomes available.
Source: Orlando Business Journal