Disney is making big waves with some of their big movies.
Disney has overhauled their upcoming release schedule for films including “Black Widow” Cruella” and Pixar’s “Luca”.
In a big move, Disney announced that “Black Widow” and “Cruella” will premiere on Disney Plus at the same time they open in theaters.
“Cruella” is slated to hit both on May 28.
“Black Widow” has been pushed back and will debut on July 9 instead of May 7. Both titles will be offered on Disney Plus Premier Access for a fee of $30.
This shift pushes “Shang-Chi and the Legend of the Ten Rings,” which was previously set for July to September 3. It’s expected to have a traditional theatrical release.
Meanwhile, Pixar’s “Luca” won’t play in theaters and instead is launching exclusively on Disney Plus, for no extra fee, on June 18. An interesting move.
Disney doesn’t plan to bail on theaters entirely. Smaller titles, especially those inherited from 20th Century, have been postponed but will show on the big screen, including “Free Guy” (Aug. 13), “The King’s Man”(Dec. 22), “Deep Water” (Jan. 14, 2022) and “Death on the Nile” (Feb. 11, 2022).
The move “reflects our focus on providing consumer choice and serving the evolving preferences of audiences. By leveraging a flexible distribution strategy in a dynamic marketplace that is beginning to recover from the global pandemic, we will continue to employ the best options to deliver The Walt Disney Company’s unparalleled storytelling to fans and families around the world,”Kareem Daniel, the chairman of Disney Media and Entertainment Distribution
Disney has postponed a lot of its upcoming slated projects, including several Marvel titles, numerous times amid the pandemic. Marvel films are high grossing films but also cost a lot to make. The studio is testing the waters with other projects to see how they fare in the current climate.
Recently released “Raya and the Last Dragon,” was released in theaters and on Disney Plus for the premium fee. The film has so far grossed $23.4 million in the U.S. and $71 million globally. A good chunk of money but nothing compared to pre-pandemic standards. Numbers like this would mean financial failure for a project like “Black Widow” .