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Disney fans will feel the force of advertising as we near the theater debut of the final installment of the Skywalker Saga for the Star Wars Franchise. The film, titled Star Wars: The Rise of Skywalker is expected to be Disney’s 6th film of 2019 to bring in over $1 billion at the box office.
The much anticipated film is the ninth in the Skywalker saga and is the third installment of the film trilogy that began with “The Force Awakens” back in 2015.
For this epic film, Disney has already lined up a hole host of major advertisers to partner with them.
According to Entertainment Weekly, the list of partners for the film will include Porsche, United Airlines, Samsung Mobile, Dannon, Bose, GE, McDonald’s and General Mills.
Different from many film ventures, there will be no product placement in the film itself, because that would obviously detract from the authenticity of the film, the story and the setting… let’s hope there is no misplaced General Mills box left by a Stormtrooper in any scenes.
Disney and these partners will begin to roll out ads over a month prior to The Rise of Skywalker hitting theaters. Ads will begin on NOvember 1st and the film is slated to hit theaters on December 20.
Entertainment Weekly revealed some of the details regarding the advertising. These details include, United Airlines, who “will debut a special aircraft design in celebration of the conclusion of the Skywalker saga,” Bose “will provide audio augmented reality experiences through the official Star Wars app,” Porsche will reveal its first ever fully electric car, McDonald’s will bring out themed Happy Meals to include 16 total collectible characters and General Mills will place codes on cereal boxes that can unlock a donation from the company to the Feeding America charity.
The Walt Disney Company and Lucas Film both know the importance of sending this saga out with a bang and we expect advertising and public relations to pull out all the stops to ensure this film is a success. Partnering with these large and well-recognized brands will help drive new crowds to the theaters as well as diversifying Disney’s reach in terms of intellectual property for the Star Wars franchise.
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(Source: Entertainment Weekly)