Toy Story 4 Opening at the Box Office

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Photo by Disney Pixar

Toy Story 4 debuted over the weekend and despite high praise and great reviews, it fell short of Disney’s estimates of $140 for the opening weekend. Toy Story 4 ended the weekend at $118 million domestically, certainly not a failure at the box office but well under Disney’s estimates for the fourth installment of this classic story.

It might have fallen short of Disney’s projections but it exceeded most industry projections who put the opening projections at just around $100 million.

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Photo by Disney Pixar

$118+ million domestically and $238 million globally for opening weekend puts the film at the third highest grossing opening weekend spot for 2019 to date. Additionally, $238 million for an animated film is a record breaking weekend worldwide, grossing several million more than Incredibles 2 which grossed $235.8 million worldwide but pulled $182.6 million domestically in its opening weekend.

With its opening weekend numbers coupled with stellar reviews, some even calling it the “best” Toy Story film in the entire series, Toy Story 4 is poised for a $900 million to $1 billion plus worldwide total at the box office.

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Photo by Disney Pixar

Some industry experts claim that it was a mistake for Pixar to skip the tradition of opening a film on Father’s Day weekend. Moreover, Year over year, box-office totals fell at least $75 million below the same three-day period in 2018. Expect the 2019 shortfall to be around $540 million by the end of this weekend. Disney is not done though with three more top franchises or sequels between now and the end of July 2019. 

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Photo by Disney Pixar

The Toy Story franchise has spanned almost a quarter century and several generations. Each new installment has earned more than its predecessor. Toy Story 3 was released in 2010, with a nine year gap, could the franchise be losing steam? Not likely with the investment into intellectual property Disney has put into Walt Disney World and merchandise.

Though certainly not a blockbuster hit, the film should steadily continue forward and finish with respectable numbers, especially for a sequel and it is certain to drive traffic to Disney theme parks, particularly Walt Disney World and Toy Story Land within Hollywood Studios.

Thank you for stopping by and for the love of the mouse, never forget that it all started with a mouse.

 

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