For The Love of The Mouse

Colorado Couple Living in Walt Disney's World and Beyond!

With Star Wars: Galaxy’s Edge opening and thriving in Disneyland, Disney is moving full-steam ahead with plans for Marvel Themed Land in Disneyland. Without wasting any time, according to the L.A. Times, Disney has indeed acquired several building permits, with approval from the City of Anaheim.

Disney acquired the Marvel franchise in 2009 for $4 billion.

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Rendering by Disney

The permits assess the value of the work thus far at over $14 million. Specific details of the permits are sparse to this point, with Disney remaining quite mum on the details but we do know that the permits include construction for bathroom facilities, a microbrewery, a meet-and-greet location, behind the scenes facilities and a massive 2,071-square-foot merchandise outlet with three attached canopies.

With the opening of Oga’s Cantina in Disneyland, the notoriously dry theme park seems to be loosening its grip on that concept with the addition of yet another drink location in the microbrewery laid out within these permits.

66The Land will be put in Disney’s California Adventure. Disney currently has Guardians of the Galaxy: Mission Breakout in the land and the new land will add to this current attraction. A Bug’s Land recently closed in Disney California Adventure, paving the way for the future home of the new Marvel Super Heroes Land. Construction walls are already up in the area and work is underway by Stark Industries of course.

Previous acknowledgements from Disney fuel rumors that one attraction may be an interactive ride with Spiderman.  

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Rendering by Disney

With D23 right around the corner, we expect more news and details to be revealed by Disney regarding specifics for the land during that time. D23 runs August 23 to August 25 at the Anaheim Convention Center.

We also know that Marvel attractions are being designed and build in Hong Kong Disneyland and are set to open in 2023. Marvel attractions are also under construction at Disney Studios Park Paris and Epcot at Walt Disney World. Those are expected to open in 2020 and 2021 respectively.

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Photo by Inside Universal Forums

Financial experts assert that such a large expansion following another large expansion such as the $1 billion Star Wars: Galaxy’s Edge is highly unusual in the industry. However, riding the wave of two highly successful films, Avengers: Endgame and Avengers: Infinity War, which have both banked more than $2 billion globally, the move makes sense for the theme park, film and business mogul.

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Photo by Disney

Disney has yet to comment on a potential name for this Marvel-ous new land but one thing we do know is that due to licensing contracts signed prior to Disney’s purchase of the Marvel franchise, the land will not contain the word “Marvel” in the land’s name or in any of the marketing collateral.

Thank you for stopping by and for the love of the mouse, never forget that it all started with a mouse.

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